Cirrus Partners today announced that it has merged with MRG-International (MRGI), a global leader and innovator in on-demand business communication and marketing automation solutions. The merger, for an undisclosed amount, will allow Cirrus Partners to quickly leverage MRGI’s flagship cloud operating system and various portfolio companies.
The advertising industry is a one trillion dollar industry that is experiencing
the greatest challenges it has faced in its 126 year
history. The Internet has transformed the advertising
landscape. New media options, like Google, have forever
changed the way Madison Avenue agencies work with
their clients. Businesses want to generate more leads
for the cost of advertising, increase their closing
ratios, and increase the lifetime value of customers
through improved loyalty. These changes have created
increasing demand for our MuseWorx.
MRGI is preparing a national launch in 2008 through
partners, acquisitions and industry specific versions.